Karolina Nowak

Why Karolina? Because only numbers count.

Karolina joined Impuls Poznań Consulting in March 2018. She came to us from a large distribution company in Luboń, where she arranged sales processes for 6 years. She hates fluff and general slogans about success. In her work, she focuses on one thing: finding places where your company is losing money due to a mess in CRM. Her approach is simple – if something can't be measured, it means it doesn't exist.

Over the last years, Karolina analyzed data from 132 different Pipedrive and HubSpot accounts. On average, in every company, she found 14 specific points where salespeople forgot to contact the customer. Thanks to her analyses, our clients shorten the transaction closing time by an average of 19% within the first hundred days of cooperation. It simply works because it relies on hard evidence, not on hunches.

What specifically does Karolina do in your project?

Her work is not just looking at charts. It's hard work at setting rules in the system that eliminate chaos. Karolina makes sure that every salesperson knows exactly what they have to do at 9:00 AM after coming to the office. We checked this on 423 clients – when the process is clear and described by numbers, sales grow by 12-15% without hiring new people. No more manual work and guessing who should call the customer.

• Audits current databases and removes duplicates (average 241 erroneous records per project).
• Builds automatic reports that hit the boss's email every Monday at 8:30 AM.
• Sets reminders for salespeople so that no email stays unanswered longer than 120 minutes.
• Analyzes reasons for lost sales opportunities and draws conclusions that realy change the company's offer.

Karolina doesn't promise miracles, just shows what follows from mathematics. If your sales funnel has holes, she will find them within 72 hours of receiving access to the system. At Impuls Poznań Consulting, we believe that order in data is the fastest way to greater profits. Karolina is the person who enforces this order on CRM systems, saving the whole team's time.

Privately, Karolina lives in Poznań's Jeżyce and since 2019 has regularly run in marathons. She brings the same iron consistency to our office at Półwiejska 42. In our company, every project must pass through her analytical sieve before we implement any changes in automation. Thanks to her, we know that every zloty spent on CRM will pay back with interest in the form of specific orders.